(11 July 2019) In view of the confusing messages about Television Broadcasts Limited (TVB) circulating within the local advertising industry, TVB today issued the following statement:
The situation arouse from Pocari Sweat’s message issued on 9 July regarding its decision to withdraw TV advertisement from TVB. TVB found it deeply regrettable, in particular about its remarks that Pocari Sweat was conducting comprehensive reviews on its advertisement placement on TVB and urged TVB to respond to public concerns.
Within two days, Pocari Sweat’s remarks had triggered great controversies and uproar among mainland consumers who called for a boycott and ban on Pocari Sweat. The reactions were unexpected and beyond control.
In an interview by Huanqiu.com, TVB emphasised that it has always maintained neutrality, professionalism and objectivity in its news coverage. It strongly objected to any attempt to interfere with the impartiality in its news reports and freedom of the press in the guise of so-called commercial decision.
A forged TVB statement circulated on the internet last night has caused much confusion in the advertising industry. TVB emphasised that the company had not issued such a statement.
The full report by Huanqiu.com is as follows:
“Pocari Sweat’s withdrawal of advertisement, TVB: it is tantamount to bowing to violence” https://m.huanqiu.com/r/MV8wXzE1MTIxOTEzXzE0NDFfMTU2Mjc1MzIyMA==?recommend=ul