TVB and HKBN Expand Strategic Partnership to Enterprise Market Offering Business Customers of Both Companies Coupons Worth Up to 50% of Contract Sum for Advertising/Digital Marketing or Telecom Services

(28 March 2019 – Hong Kong) Following the successful collaboration since 2016 in bringing incredible value-for-money OTT content packages to residential customers of HKBN Group (“HKBN”), Television Broadcasts Limited (“TVB”) and HKBN jointly announced today they will expand their strategic partnership to the enterprise market. Business customers of both companies will be eligible to receive coupons worth up to 50% of their total contract sum for spending on advertising/Digital Marketing solutions or telecommunication services. These mind-blowing deals give HKBN Enterprise Solutions customers an unbelievable opportunity to promote and grow their business by leveraging TVB’s massively popular advertising solutions of myTV SUPER or Digital Marketing Plan of Big Big Channel. Meanwhile, customers of myTV SUPER’s advertising solutions or Big Big Channel’s Digital Marketing Plan can also take advantage of the astonishing discounts to enjoy an array of premier telecommunications solutions provided by HKBN Enterprise Solutions.

Starting 1 April 2019, business customers subscribed to designated HKBN enterprise solutions services such as broadband, mobile services, voice, cloud solutions, data connectivity, data facility and system integration will be given a coupon worth up to 50% of their total service contract1. The coupon can be used to pay for advertising fees on Ad Booking MANAGER of myTV SUPER or the Digital Marketing Plan of Big Big Channel1. Meanwhile, business customers who have placed advertisements on myTV SUPER or have chosen the Digital Marketing Plan of Big Big Channel will be given a coupon worth up to 50% of their contract spend2. With the coupon, business customers can settle the subscription fee of their newly-added designated HKBN enterprise solutions services2.

A brief example of the offers﹕

Business customers

Contract Sum (example) 

Entitled offer (example)

Assuming new subscription of designated HKBN enterprise solutions services with a contract sum of HK$100,0001

 

A coupon carrying a value of up to 50% of the total contract sum (i.e. HK$50,000) for settling the advertising fees on AD Booking MANAGER of myTV SUPER or the Digital Marketing Plan of Big Big Channel1

Assuming successful advertisement placement on myTV SUPER or choosing the Digital Marketing Plan of Big Big Channel worth HK$100,0002

A coupon carrying a value of up to 50% of the total advertising or Digital Marketing fees (i.e. HK$50,000) for settling the monthly fees of newly subscribed designated HKBN enterprise solutions services (maximum deduction is half of each month’s subscription fee)2

HKBN Co-Owner and Executive Vice-chairman William Yeung said, “By expanding HKBN and TVB’s strategic partnership to the enterprise market, we aim to empower companies of all sizes and sectors to enjoy premier telecommunication solutions, as well as the fantastic marketing power inherent to myTV SUPER and Big Big Channel. The super promotions we offer not only help companies enhance their operational efficiency and branding reach, but also bring huge business opportunities for HKBN and TVB, a win-win-win for all.”

TVB Executive Director and Group Chief Executive Officer Mark Lee said, “New media and telecommunication services are indispensable to us. The collaboration between TVB and HKBN has brought together strengths of both parties in these areas, enabling business customers to enjoy the premier telecommunication solutions while promoting their brands to target clientele via our highly penetrated new media platforms, my TV SUPER and Big Big Channel, at preferential price. The diversified and customised advertising and Digital Marketing solutions are definitely the first choice for enterprises. As we extend our partnership to the enterprise market, I am confident it will help expand our customer base by capitalising on our respective edges.”

myTV SUPER, the largest OTT platform in Hong Kong with over 7.3 million registered users as of 3 Mar 2019 and over 20 million viewing hours per week3, has the widest audience profile which allows the advertisers to effectively reach their target audience. myTV SUPER has launched the user-friendly AD Booking MANAGER Platform for businesses of all sizes to meet the ever-changing advertising and sales needs by placing advertisement within a few minutes without assistance of advertising agencies. The advertising fee is as low as $1,000. Even with limited budget, advertisers are capable of targeting their audience by gender and location segments and thus reducing advertising wastage.

Big Big Channel provides one-stop digital marketing solutions to enterprises. From short video ideation and production to delivering contents to Big Big Channel app users as well as over 12.2 million followers4 on TVB social media accounts. Big Big Channel also provides one-stop marketing production service, including events management, venue setup, stage design, video recording, as well as arranging master of ceremonies and artistes, to help companies plan their marketing activities and events.

The press conference was also attended by HKBN Co-Owner and Chief Operating Officer – Enterprise Solutions Billy Yeung, TVB Deputy General Manager (Programme & Production) Felix To, Assistant General Manager (Non Drama) Sandy Yu, MyTV Super Limited Chief Operating Officer Lam Kwai Hing, Chief Commercial Officer Benjamin Li.

For more information about receiving the myTV SUPER or Big Big Channel coupons, please contact HKBN Enterprise Solutions at 128 1111 or visit https://www.hkbnes.net/en/mytvsuperad. For more about receiving HKBN Enterprise Solutions coupons, please contact myTV SUPER (Tel: +852 2805 6768; email: booking@tvb.com) or Big Big Channel (Tel: +852 2335 7281; email: misschan@bigbigchannel.com.hk).

Note 1:                          

       

Terms and conditions apply. Coupon entitlement period is between 1 Apr and 31 Aug 2019. Please visit https://www.hkbnes.net/en/mytvsuperad for details.

Note 2:

Terms and conditions apply. Please visit https://adbooking.mytvsuper
.com/tnc
and https://promo.bigbigchannel.com.hk/en/advertising-terms
-conditions/
for details. Coupon entitlement period is between 1 Apr 2019 and
31 Aug 2019. To use the coupon, customers must successfully register before
31 Mar 2020 for designated HKBN enterprise solutions services on a 24-month
contract basis.

Note 3: Source: myTV SUPER Ratings: Nielsen SiteCensus.
Note 4: As of 31 Dec 2018.

 

About Television Broadcasts Limited

Television Broadcasts Limited (“TVB”), which commenced broadcasting in 1967, is the first wireless commercial television station in Hong Kong. It provides quality news and infotainment programmes to viewers of Hong Kong via its five free-to-air TV channels. Its major activities are television broadcasting, programme production, programme licensing and distribution, digital media business and movie investment; TVB is one of the few broadcasters in the world that operates a vertically integrated business model supplemented by a strong artiste pool. TVB has about 4,000 staff worldwide. Its terrestrial TV channels enjoy over 80% audience share in Hong Kong during weekday prime time. It has a market share of near to 90% in the local TV advertising market. In recent years, TVB has strived to expand its digital media business and has successfully transformed to a company amalgamating broadcast TV, online TV, social media platform and e-commerce service. As of March 2019, OTT platform myTV SUPER has succeeded in garnering over 7.3 million users; TVB Anywhere is expanding rapidly overseas, covering over 200 countries and regions. Big Big Channel, the social media platform with self-produced short video content has attracted over 12.2 million followers. Leveraging its TV and OTT platforms and talent resources, it has extended its services to include content marketing, events management and e-commerce service Big Big Shop.

About HKBN Group

HKBN Group (“HKBN” or “The Group”) is Hong Kong’s second largest provider of residential high-speed fibre broadband service and a fast growing enterprise solutions provider. The Group offers a wide range of telecommunications solutions for both the residential and enterprise markets, including broadband and managed Wi-Fi services, voice communication, mobile services, OTT entertainment, data centre services, integrated cloud services, data connectivity and system integration. HKBN owns an extensive fibre network in Hong Kong, which covers over 2.3 million residential homes passed and 2,400 commercial buildings. HKBN embraces “Make our Hong Kong a Better Place to Live” as its Core Purpose, and takes great pride in developing its Talents into a competitive advantage. The Group is managed by Co-Owners (supervisory-and-above-level Talents in the Group) who have invested their own savings to buy the shares of HKBN Ltd (SEHK Stock Code: 1310). HKBN Group is part of HKBN Ltd.

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25 June 2019
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