Digital Media Business
Launched in April 2016, myTV SUPER delivers, via set-top box, mobile phone, tablet or computer, a rich content offering consisting of TVB’s terrestrial and thematic channels, international branded channels as well as a vast selection of VOD contents from TVB’s archive and third party content providers. Exclusive first-run dramas and variety programmes are also available. To facilitate consumer viewing convenience, myTV SUPER incorporates a three-hour instant rewind capability into majority of TVB-branded linear TV channels. In addition, customers can make use of myTV SUPER Remote App and Smart Download service respectively for easy access of desired programmes and to enjoy the downloaded programmes anytime and anywhere.
Apart from wide selection of premium paid service, myTV SUPER offers “ Free Zone “ on mobile and web applications, enabling registered users to enjoy free courtesy catch-up of TVB terrestrial broadcasting channels.
At present, the service has succeeded in garnering over 7.7 million users and become the biggest OTT platform in Hong Kong. With the scale and pace of its development, the company is confident that myTV SUPER will continue to maintain its leading position in the local OTT market and provide quality and comprehensive services.
Big Big Channel
A free mobile app rolled out in 2017 providing self-produced short-formatted video content featuring TVB’s artistes and KOLs. The innovative social media platform enables TVB artistes and KOLs to interact with fans. It also provides a new channel for advertisements.
Big Big Shop
TVB has actively engaged in developing e-commerce platform and rolled out Big Big Shop in 2018, a brand new one-stop online shopping platform. It combines TV viewing and online shopping service, enabling viewers to purchase premium products/services while they watch TV. The innovative marketing model assists enterprises in developing new distribution channels.