Digital Media Business
MyTV Super Limited
MyTV Super Limited is a digital media business unit of Television Broadcasts Limited. The company designs, builds and operates myTV SUPER, the leading OTT platform in Hong Kong. The service was successfully launched on 18 April 2016 and was delivered via a TVB branded set-top box and mobile application. It provides unrivalled picture quality, seamless catch-up, and a rich content offering consisting of TVB’s terrestrial and thematic channels, as well as other international brand channels, together with a vast selection of VOD contents from TVB’s archive and third party content providers. Exclusive first-run local dramas and variety programmes are also available to strengthen the content offering. To facilitate consumer viewing convenience, myTV SUPER incorporates a three-hour instant rewind capability into all TVB-branded linear TV channels.
myTV SUPER mobile application offers both free content courtesy service and premium paid contents. All registered users of the Free Zone can enjoy free catch-up of TVB terrestrial broadcasting channels and benefit from the user friendly features.
The subscriber take-up of myTV SUPER has exceeded the company’s expectation. In just one year, the service has succeeded in garnering over 3.5 million users and become the biggest OTT platform in Hong Kong. With the scale and pace of its development, the company is confident that myTV SUPER will continue to maintain its leading position in the local OTT market, providing quality service in terms of streaming capacity, video quality and stability.
In addition, MyTV Super Limited supports the web and online platforms of TVB News. Users are connected to the world with the latest local, international, financial and sports news in the form of text and video clips. Breaking news is brought to mobile users in a timely manner. MyTV Super Limited also supports TVB Zone, an electronic companion version of TVB printed magazine, TVB Weekly. It provides comprehensive online information about TVB programmes and artistes’ updates. A session on trendy lifestyle is available to accommodate the different tastes of readers.
Leveraged from the strong and well-developed skillset and infrastructure, MyTV Super Limited also provides online platform support for business affiliates which are interested in extending their online presence.