Digital Media Business
TVB.COM is a digital media business unit of Television Broadcasts Limited. In addition to the official website (www.tvb.com), TVB.COM launched many popular services including myTV SUPER, TVB News, TVB Finance, TVB Enews, TVB Fun and TVB Zone to capture the high penetration of Internet-connected devices and facilitate audience enjoying TVB contents anywhere and anytime.
myTV SUPER, a leading OTT platform in Hong Kong, was successfully launched on April 18, 2016. This service delivered via a TVB branded set-top box and mobile application promises unrivalled picture quality, seamless catch-up, and a rich content offering consisting of TVB’s terrestrial and thematic channels, as well as other international brand channels, together with a vast selection of VOD offering from TVB’s library and third party content providers. In addition, exclusive first-run local dramas and variety programmes are also available to strengthen the content offering. To facilitate consumer viewing convenience, myTV SUPER incorporates a three-hour instant rewind capability into all TVB-branded linear TV channels.
myTV SUPER mobile application incorporates both the free content courtesy service and premium paid content offer. All Free Zone registered users can enjoy the free catch-up of TVB terrestrial broadcasting channels and benefit the user friendly features from myTV SUPER.
Subscriber take-up has progressed well above expectation. More than 1 million subscribers have already registered the service in the first six months since its launch of myTV SUPER. We aim to lead the OTT market in terms of online video streaming capacity, quality, and stability. With the scale and pace of myTV SUPER’s development, we are confident that TVB will achieve a leading position in the online video market in Hong Kong.
TVB News is available on both web and mobile platforms. Users are connected to the world with the latest local, international, financial and sports news in the form of text and video clips. Breaking news is brought to mobile users in a timely manner.
TVB Finance mobile application offers the latest financial news and in-depth analysis by professional analysts. Self-customized from page setting is enable to fit individual preferences. Live-casting of J5 day time programme Wealth 360° is also provided.
TVB Enews mobile application brings users with the latest local and overseas entertainment news. Live streaming of 24-hour TVB Entertainment News channel is available for users to capture the latest entertainment news.
Engaging TV audience interact with our TV programme, TVB Fun is a mobile application which hooks TV audience to participate in voting and quiz game relating to TV programme, in return with fabulous incentive. TVB Fun incorporates a feature namely Ad Fun which provides a mechanism to allow TV audience interact real time or anytime with the advertisement telecasted to TV screen for the prize sponsored by the advertisers and detailed information.
Other than video centric online products, TVB Zone is an electronic companion version of TVB printed magazine TVB Weekly. TVB Zone provides comprehensive online information about TVB programmes and artistes’ latest information. Trendy lifestyle editorial is also included to enlighten the interest for readers.
Leveraged from the skillset and infrastructure, TVB.COM also provides online platform supporting for business affiliates which are interested to extend their online presence.