TVB welcomes government’s proposal to relax restrictions on product placement
(28 March 2018) Television Broadcasts Limited (TVB) welcomes the government’s proposal to relax the restrictions on indirect advertising and product placement, removing barriers so as to improve the business environment for the broadcasting industry.
A TVB spokesman said, “We will study carefully the consultation paper issued today by the Communications Authority (CA). From past experience, CA’s interpretation of the rules governing indirect advertising and product placement was very subjective and the decisions inconsistent. We will examine whether the proposed measures can truly allow a more conducive environment and provide more flexibility for licensees to generate advertising revenue, particularly if there is a more objective definition for the detailed guidelines.”