Television Broadcasts Limited (TVB) is listed on the main board of The Stock Exchange of Hong Kong Limited (stock code: 00511). Major activities of TVB include free-to-air television broadcasting, programme production, programme licensing and distribution, digital media business and movie investment. TVB is one of the few broadcasters in the world that operates a vertically integrated business model encompassing production, broadcasting and distribution, supplemented by a strong artiste pool.
TVB, which commenced broadcasting on 19 November 1967, has about 3,700 staff and artistes worldwide. It operates five digital HD channels and annually produces about 500 hours of dramas and 21,000 hours of infotainment programmes such as news, current affairs, variety and travelogue. Well recognised for its high quality productions, TVB has won over 630 internationally acclaimed awards.
Riding the wave of technological change, TVB has strived to expand its digital media business which is backed by its strong production capability and huge archive of TV programmes. In 2016, the company launched the OTT services, myTV SUPER and TVB Anywhere, in Hong Kong and overseas respectively. myTV SUPER offers more than 55 channels and 87,000 hours of video-on-demand programmes. Viewers are able to select and watch a wide range of programmes anywhere and anytime via set-top box, mobile phone, tablet or computer. At present, the service has succeeded in garnering nearly 9 million registered user devices and the number is still on the rise, making it the largest and leading Cantonese OTT platform in Hong Kong. TVB Anywhere is also well received by overseas viewers since making its debut in Canada, UK, Europe and Australia. The service, together with subscribers/users from overseas third party online platforms carrying TVB content, has a total registered user base of over 15 million. In addition, TVB programmes are licensed and distributed worldwide.
In 2017, TVB further rolled out Big Big Channel, a free mobile app providing self-produced short-formatted video content featuring TVB’s artistes and KOLs. The innovative platform enables TVB artistes and KOLs to interact with fans. It also provides a new channel for advertisements. TVB has also actively engaged in developing e-commerce platform and rolled out Big Big Shop in 2018, a brand new one-stop online shopping platform. It combines TV viewing and online shopping service, enabling viewers to purchase premium products/services while they watch TV. The innovative marketing model assists enterprises in developing new distribution channels as well as greatly improving the brand and product awareness and recognition with corresponding advertising plan.
TVB has successfully transformed from a traditional television station to a company amalgamating broadcast TV, online TV, social media platform and e-commerce service. Businesses cover Hong Kong, Mainland China, North America, Europe, Asia and Taiwan.
Other business development includes closer cooperation with online video platforms in Mainland China to produce TV dramas with Hong Kong characteristics; and a joint venture with Hollywood TV and film production company, Imagine Entertainment, to develop and produce TV serials for distribution in US and international markets.