CA’s finding is unreasonable and erroneous
(24 May 2016) A spokesman for the Television Broadcasts Limited (TVB) said the Communications Authority’s (CA) finding regarding indirect advertising in the programme “TV Awards Presentation 2015” (萬千星輝頒獎典禮2015) was unreasonable and erroneous.
“Today, TVB received two conflicting rulings on indirect advertising from CA, one concerning eating pizza in “TVB 48th Anniversary Gala” (萬千星輝賀台慶) on 19 November 2015 and the other about eating fried chicken in “TV Awards Presentation” on 13 December 2015. While the presentation in both cases were virtually identical, the ruling on the fried chicken was a fine of $150,000 and the complaint on pizza was found unjustified,” the spokesman said.
“CA has been adopting an inconsistent and arbitrary approach in enforcing the provisions of the codes governing indirect advertising and product placement. The restrictive approach in enforcing the provisions was not in line with the spirit of the amendments made by the former Broadcasting Authority to the Codes in 2003 and the underlying policy intent.
“We have for some time requested the CA to review the inconsistent yardstick to no avail. We therefore have no choice but to seek a court interpretation by way of judicial review,” the spokesman added.