Digital Media Business
Launched in April 2016, myTV SUPER delivers, via set-top box, mobile phone, tablet or computer, a rich content offering consisting of TVB’s terrestrial and thematic channels, international branded channels as well as a vast selection of VOD contents from TVB’s archive and third party content providers. Exclusive first-run dramas and variety programmes are also available. To facilitate consumer viewing convenience, myTV SUPER incorporates a three-hour instant rewind capability into majority of TVB-branded linear TV channels. In addition, customers can make use of myTV SUPER Remote App and Smart Download service respectively for easy access of desired programmes and to enjoy the downloaded programmes anytime and anywhere.
myTV SUPER has a wide selection of premium paid service, including myTV Gold, the product launched in 2019 which provides over 90,000 hours of TVB content, movie archive and live sports. It also offers “Free Zone“ on mobile and web applications, enabling registered users to enjoy free courtesy catch-up of TVB terrestrial broadcasting channels.
At present, the service has succeeded in garnering over 9.1 million registered users and is leading the local market by a wide margin. With the scale and pace of its development, the company is confident that myTV SUPER will continue to maintain its leading position in the local OTT market and provide quality and comprehensive services.
Big Big Channel
Big Big Channel, a free mobile app rolled out in 2017, has gained popularity both as a platform for short form videos and hub for digital marketing. With short video continuing to grow in popularity and importance, it has increased its production in online centric content, which included memorable scenes from popular dramas and variety shows, entertainment news and music videos. Big Big Channel has successfully captured an average weekly stream views of 27.6 million in 2020. TVB now engages with 12.8 million followers globally via Big Big Channel app and its social media accounts on Facebook, YouTube, Instagram, Twitter, Sina Weibo, Youku and TouTiao.
Big Big Shop
Big Big Shop is the e-commerce arm of TVB inaugurated in July 2018. Synergizing with TVB’s effective promotional power, Big Big Shop adopts a “Showing on TV, Selling in Big Big Shop” model to capture consumers’ impulsive desire to buy online by marketing heavily advertiser sponsored products on TVB’s prime time shows. The service is integrating more and more stories that feature sponsored products in the programme. Echoing with advertisements, these in-programme messages resonate with audience and help accelerate the sales on Big Big Shop. This innovative marketing model assists enterprises in developing new distribution channels as well as greatly improving the brand and product awareness and recognition with corresponding advertising plan. In addition to delivering products to the desired location, Big Big Shop offers extensive pick up outlets of over 300 convenience stores. During 2020, our average monthly active users increased to nearly one million.