Television Broadcasts Limited (“TVB”) (HKEX stock code: 00511) is one of the world’s largest commercial Chinese programme producers. Headquartered in Hong Kong, TVB is one of the few broadcasters in the world that operates a vertically integrated business model encompassing content creation, broadcasting and distribution. Since 2016, TVB has begun its transformation journey from a traditional media to a major digital player. It aspires to become a world-class media organisation with extensive digital and direct-to-customer capabilities, amplifying its long tradition to entertain, inform and enrich audiences.
TVB employs approximately 4,000 staff including over 600 artistes in Hong Kong and overseas. With its strong production capacity and audience influence, TVB operates a terrestrial TV broadcasting platform as well as video streaming services, myTV SUPER and TVB Anywhere, social media platform and e-commerce platforms, Big Big Shop, Ztore and Neigbuy.
As a key player in broadcasting sector, TVB’s strong viewership fosters close engagements with audience in its home market. Its terrestrial TV platform carrying five digital channels (Jade, J2, TVB News, Pearl, TVB Finance & Information) reaches out to 5.4 million in-home viewers in Hong Kong every week and its ratings maintain a 78% audience share against all channels. To cater to the audience’s changing viewing habits, TVB launched video streaming service, myTV SUPER, in 2016. This streaming platform leads the market in Hong Kong and has over 9.5 million registered users, representing a 51% household penetration and over 80% mobile device penetration.
Mainland China represents the largest and the most significant growth market for TVB. TVB is engaged in co-production of drama serials and licensing of programmes and content. Customers and business partners include online video platforms such as Tencent, iQiyi, Youku, BesTV and Migu, and social media/video-sharing platforms such as Sino Weibo, Toutiao, Douyin, Kuaishou and Mai Dui Dui. In addition, TVB’s Jade and Pearl channels are carried in the cable networks in the Guangdong province, which attract substantial viewership in cities of the Greater Bay Area.
Beyond Hong Kong and mainland China, TVB possesses an extensive overseas distribution network. It reaches out to the global Chinese communities through content licensing to pay TV platforms of Malaysia, Singapore, the USA and Canada. Its streaming service, TVB Anywhere, together with TVB footprints on social media platforms like YouTube attract an aggregated user base of over 24 million.
Synergising with TVB’s effective promotional power, Big Big Shop (“BBS”) was inaugurated in 2018 to provide an e-commerce platform for goods promoted on TVB’s channels. To further strengthen its market position, TVB successfully completed the acquisition of the controlling stake in the Hong Kong based Ztore group in August 2021. The acquisition is expected to generate significant synergistic effect with the existing operations and to facilitate a service development into live streaming e-commerce, targeting customers in Hong Kong and the Greater Bay Area.
TVB holds strategic investments in main board listed Shaw Brothers Holdings (HKEX stock code: 00953) which engages in production of movies and drama serials and in artiste management, and through partnership with Imagine Entertainment in the US in a joint venture company Imagine Tiger Television which invests in a slate of TV serials for distribution primarily in the US and the international markets.