TVBI Company Limited (TVBI)
TVBI Company Limited (TVBI) is the foremost global Chinese TV media operator specializing in marketing and distribution of premium TVB Chinese productions across the world. Its continually expanding business domain includes OTT service “TVB Anywhere”, TV channel and programme licensing; Mainland China business; pay TV operations; and international advertising and promotion. TVBI’s operations span more than 200 countries and regions. Throughout the years, goodwill of the TVB brand and its star power reinforcing programme and channel promotion have earned widespread praise in the TV industry. To respond to the challenges emerged in the new media era, TVBI uses the latest digital technology to deliver an enhanced viewing experience to global Chinese viewers and capitalize on rewarding business opportunities.
Over-The-Top TV Service (OTT)
TVB Anywhere is the only official overseas OTT platform carrying in-house TVB channels, including TVB Jade, TVB News Channel, TVB Finance & Information Channel, Entertainment News, TVB Xing Xe and Asian Action Channel. The content-rich on-demand services include simulcast TVB dramas, news and current affairs, variety shows and much more, totalling 30,000 hours of content. TVB Anywhere’s footprint currently covers more than 200 countries and regions, including destinations in Canada, Australia, New Zealand, UK and Europe where innumerable overseas Chinese reside in. TVB Anywhere breaks free of geographical constraints and delivers high definition, stable and pleasurable viewing experience to Chinese audiences globally. The service, together with subscribers/users from overseas third party online platforms carrying TVB content, has a total registered user base of over 13 million.
To allow overseas viewers to have an even more rewarding viewing experience, TVB Anywhere has launched an upgraded version of the mobile app TVBAnywhere+. It comes with live channels and different on-demand packages with over 20,000 hours of content, supporting various language options, audio channels and subtitles including Thai, Vietnamese and Bahasa Indonesian. The new app also offers multiple screens and global access with a single subscription, enabling viewers to watch TVB programmes anytime, anywhere.
Apart from targeting overseas Chinese viewers, TVB Anywhere is also reaching out to non-Chinese speaking audiences. In 2019, the TVB Anywhere VN mobile app was launched in Vietnam in collaboration with a local communications service provider, gaining a foothold in Vietnam. Meanwhile, TVB Anywhere joined hands with MVTV in Thailand and launched a 24-hour TVB Anywhere Drama Thai Channel. More than 10,000 hours of Thai dubbed contents are also made available.
Stepping into 2020, TVB Anywhere will launch an upgraded TVB Anywhere OTT box, introducing the enhanced user interface and user-friendly features which enable our overseas viewers to enjoy comprehensive and premium entertainment experience.
TV Channel and Programme Licensing
TVBI has been steadfastly developing its global business in TV channel and programme licensing since 1970s. Today, by means of different formats of collaboration including direct selling and appointing agents, TVBI works with TV stations, licensed distributors, digital platforms and new media operators in different regions in providing TVB self-produced content, acquired programmes, selected channels and video-on-demand services. TVBI always works closely with overseas partners, including Astro in Malaysia and StarHub in Singapore, in delivering TV programmes and managing channel operations. Furthermore, there are collaboration projects between TVBI and Astro with an authentic Malaysian touch, all of which have become popular TV programmes in Malaysia. TVB artistes have also been to overseas destinations to mingle with their fans, face to face.
As for Canada, Vietnam, Thailand, Cambodia and Lao, TVBI is also determined to pursue new business opportunities and let overseas viewers enjoy different genres of premium programmes; provide even more agreeable TV programming packages; and achieve outstanding performance results in the industry.
Mainland China Operations
TVB collaborated with China Media Capital (CMC) in founding TVBC. Since 2012, TVBC has been providing lavish TV dramas to entertain more than 1.3 billion viewers in mainland China. TVBC also focuses on developing new media sectors in this new era of TV entertainment.
Overseas Pay TV Business
TVBI businesses are well established. We have a local office in USA and official distributors in Australia, UK and other locations. TVBI always strives to provide an attractive sales service. In recent years, distribution of TVB programmes has been continually expanding. Switching from satellite transmission to OTT service and other technological enhancements, more selected channels and programmes are delivered across international boundaries. Apart from carrying TVB channels, our overseas platforms also provide popular third party’s channels as a one-stop service. They organise a number of large-scale promotional events annually to facilitate exchanges and establish a good relationship with the local Chinese communities.
International Advertising Sales
TVBI is always ready to advise international advertisers on advertising and sales plan and one-stop promotional strategy, making the best use of a global pervasive network and achieving the benefits of targeted advertising for clients. Meanwhile, to keep up with multi-media advertising trend, TVBI has enhanced new media advertising sales service to meet global clients’ needs. Cross platform mobile apps, internet TV, websites and social media are all comprehensively and strategically covered under TVBI new media mastery. Specific consumer groups are precisely targeted. Furthermore, TVBI has an international network of advertising sales centres at specific locations where staff are always ready to listen to clients attentively and serve them diligently.