TVBI Company Limited (TVBI)
TVBI Company Limited (TVBI) is the foremost global Chinese TV media operator specialising in marketing and distribution of premium TVB Chinese productions across the world. It is continually expanding business domain, including OTT service TVB Anywhere, TV channel and programme licensing; Mainland China business; pay TV operations; and international advertising and promotion. TVBI’s operations span more than 200 countries and regions. Throughout the years, leveraging TVB’s powerful brand and star power, TVBI reinforced the overseas promotion of programme and channel and have earned itself widespread praise in the TV industry. To face up to the challenges emerged in the new media era, TVBI utilises the latest digital technology to deliver an enhanced viewing experience to global Chinese viewers and capitalise on rewarding business opportunities.
Over-The-Top TV Service (OTT)
TVB Anywhere is the only official overseas OTT platform carrying in-house TVB channels, including TVB Jade, TVB News Channel, TVB Finance & Information Channel, Entertainment News, TVB Xing Xe and Asian Action Channel. The content-rich on-demand services include simulcast TVB dramas, news and current affairs, variety shows and much more. TVB Anywhere released a series of TVB Anywhere Original programmes which enabled its subscribers to be the first to enjoy. Also, the extensive content library of TVB Anywhere offers over 40,000 hours of programme for audiences to watch anytime.
TVB Anywhere's footprint currently covers overseas regions in USA, Canada, Australia, New Zealand, UK, Europe, Singapore, Malaysia and Taiwan etc where innumerable overseas Chinese reside in. TVB Anywhere breaks free of geographical constraints and delivers high definition, stable and pleasurable viewing experience to Chinese audiences globally. TVB Anywhere subscribers, together with subscribers/users from overseas third party online platforms carrying TVB content, has a total registered user base of over 18.2 million.
To offer overseas viewers with a more rewarding viewing experience, TVB Anywhere launched an upgraded mobile app TVBAnywhere+ in 2019. It comes with live channels and different on-demand packages with over 40,000 hours of content, supporting various language options, audio channels and subtitles such as Thai, Vietnamese and Bahasa Indonesian. The enhanced app supports cross-platform viewing on two devices, including smart TV, tablet and mobile device, with a single subscription. The new download function also allows viewers to watch TVB programmes anytime, anywhere.
In 2019, TVB Anywhere launched TVB Anywhere VN mobile app in Vietnam, gaining a foothold in the realm of Vietnamese TV entertainment. TVB Anywhere Drama Thai Channel featuring Thai dubbed contents was also rolled out to cater for TV viewers in Thailand.
In 2020, TVB Anywhere entered into global strategic cooperation with Huawei. TVB Anywhere SVOD paid service was introduced in the Huawei Video, a pre-loaded app on all Huawei mobile device, reaching users in more than 26 countries/regions. Further, TVB Anywhere+ has been listed on the official Huawei app store AppGallery, offering Huawei mobile users convenient access to TVB contents.
In 2020, TVB Anywhere launched a brand new TVB Anywhere Android TV Box with Android 9.0 operating system. Apart from the original functionality and the enhanced user interface, the TV Box is equipped with a Bluetooth remote control with voice recognition function to help viewers find their favourite TVB shows easily. Users are able to download over 5,000 apps from Play Store to the TV Box. The newly added Chromecast function also enables a seamless projection of videos from small to large screen. TVB Anywhere Android TV Box strives to offer multiple enjoyments in one box.
TV Channel and Programme Licensing
TVBI has been steadfastly developing its global business in TV channel and programme licensing since 1970s. Today, by means of different formats of collaboration including direct selling and appointing agents, TVBI works with TV stations, licensed distributors, digital platforms and new media operators in different regions in providing TVB self-produced content, acquired programmes, selected channels and video-on-demand services. TVBI always works closely with overseas partners, including Astro in Malaysia, StarHub and SingTel in Singapore, in delivering TV programmes and managing channel operations. Furthermore, there are collaboration projects between TVBI and Astro with an authentic Malaysian touch, all of which have become popular TV programmes in Malaysia. TVB artistes have also been to overseas destinations to mingle with their fans, face to face.
As for Canada, Vietnam, Thailand, Cambodia and Lao, TVBI is also determined to pursue new business opportunities and let overseas viewers enjoy different genres of premium programmes; provide even more agreeable TV programming packages; and achieve outstanding performance results in the industry.
Mainland China Operations
TVB collaborated with China Media Capital (CMC) in founding TVBC. Since 2012, TVBC has been providing lavish TV dramas to entertain more than 1.3 billion viewers in mainland China. TVBC also focuses on developing new media sectors in this new era of TV entertainment.
Overseas Pay TV Business
TVBI businesses are well established. We have a local office in USA and Singapore, and official distributors in Australia, UK and other locations. TVBI always strives to provide an attractive sales service. In recent years, distribution of TVB programmes has been continually expanding. Switching from satellite transmission to OTT service and other technological enhancements, more selected channels and programmes are delivered across international boundaries. Apart from carrying TVB channels, our overseas platforms also provide popular third party’s channels as a one-stop service. They organise a number of large-scale promotional events annually to facilitate exchanges and establish a good relationship with the local Chinese communities.
International Advertising Sales
TVBI is always ready to advise international advertisers on advertising and sales plan and one-stop promotional strategy, making the best use of a global pervasive network and achieving the benefits of targeted advertising for clients. Meanwhile, to keep up with multi-media advertising trend, TVBI has enhanced new media advertising sales service to meet global clients’ needs. Cross platform mobile apps, internet TV, websites and social media are all comprehensively and strategically covered under TVBI new media mastery. Specific consumer groups are precisely targeted. Furthermore, TVBI has an international network of advertising sales centres at specific locations where staff are always ready to listen to clients attentively and serve them diligently.